Breaking the Fence:
Breaking the Fence: How Guardians Can Outrun Advertising Boundaries
Breaking the Fence: Bypass Campaign podcast opens with a rousing trumpet fanfare, signalling that this is not just talk — it’s action. We reveal how advertising ring‑fencing limits independent voices by boxing outreach into narrow geographic zones, inflating costs and throttling reach. Instead of playing by those rules, this episode of the Bypass Campaign podcast presents a practical alternative: member‑driven email outreach.
Here’s the play: Guardians share a short, pre‑written email with friends and allies to spread the word globally — no algorithmic throttling, no pay‑to‑play walls. We walk through the simple steps, explain why it works, and show how to keep things respectful, opt‑in, and effective.
Step‑by‑step: How to bypass the ring‑fence
- Get the template: open the ready‑to‑send email from our members’ area.
- Personalise lightly: add one sentence in your voice — why this matters to you.
- Send it: forward to a few people weekly (or whenever it feels right).
- Invite reply: ask recipients to share with one or two trusted friends.
This creates an authentic, person‑to‑person network where people hear from people — not ad platforms. Throughout, we reinforce our seven‑virtues ethos: privacy, clarity, stewardship, courage, temperance, justice, and collaboration. The conversation highlights the global potential of this approach: if every member reaches ten people, and they reach ten more, the fence breaks — sustainably and respectfully. We close, as always, with our country‑and‑western whistle — a nod to independence and grit.
Listen now: Episode audio file (length 28:07 • ~23.75 MB)
Explore & share
- Daily Planet Club — Home
- Podcast hub
- This episode page
- Know your rights: Electronic Frontier Foundation • UK Information Commissioner’s Office
Focus keyphrases: Bypass Campaign podcast; advertising ring‑fencing; member‑driven email outreach.
Call to action: share this episode with one friend who cares about open communication — and invite them to do the same.
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